The JBL and Toyota Partnership
The JBL and Toyota Partnership
As with any good relationship, big things start small...
- Toyota and JBL agreed to become partners in 1997
- The first vehicle in the Toyota lineup to benefit from JBL-branded audio was the previous generation Solara (1999 model year)
- JBL Synthesis®, with surround sound, first entered the Toyota lineup in a 5.1 format in the Sienna and 4Runner (2003 model year), and now 7.1 format, is on board the Avalon (2005 model year)
- JBL has also provided an unbranded premium rear-seat entertainment system on the Land Cruiser since the 2004 model year
- The partnership continues to be so successful that JBL audio is now available as an option on 15 of Toyota's model lines.
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